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communications

Three Reasons to Embrace the Mixternal Communications Model

Mixternal communications is the area where multiple elements of corporate communications overlap: it’s a little bit internal, a little bit social, a little bit external, a little bit Alexis. (Shout out to the Schitt’s Creek fans out there.) Once communicators see how internal and external communications can (and must) work together, in partnership, to reinforce their company’s mission and objectives from the inside out, mixternal communications becomes a no-brainer.

return to work

What Internal Communicators Need to Consider While Planning Return-to-Work Programs

Below are some recent articles and resources that have helped us at SPI Group consider what the return to the office might look like, and how internal communicators in particular play perhaps the biggest role in ensuring a successful transition – for both the short-term, and the long-term, as more companies shift to a permanent hybrid model.